Political mudslinging, once called "as American as Mississippi mud," has only intensified as the presidential election draws closer, with President Obama "Buy Cheap Jintropin Online" and Mitt Romney currently hitting one another with 90 percent negative ads.
And while many Americans hate negative ads, a new project by Vanderbilt University and research firm YouGov shows them to be highly effective at least for the Obama campaign.
The "Ad Rating Project," "Anabola Steroider Norge Lagligt" which measures measure "Oxandrolone Powder India" voter reaction to negative ads by asking people how each ad makes them feel, how believable or memorable or fair it is, and "Achat Anabolisant Belgique" whether they think the ads are negative or positive, found that independent voters are deeply affected by the Obama campaign's negative ads about Romney.
After showing independent voters the negative ad of Romney singing "America the Beautiful" off key, for example, approval of Romney by those voters fell sharply from 16 points to 3 points. Obama's numbers, on the other hand, barely moved after independents watched a negative ad about the president.
"People have made up their minds about Obama," Primobolan En Zweten John Geer, political science professor at Vanderbilt and head of the project, told Whispers. "Whereas Obama's ads have extracted a Sustanon 250 3rd Week price for Romney. They are what's moving the dial for the 4-chlorodehydromethyltestosterone Obama camp. And the Obama campaign knows that."
When surveyed, half of independents also said they were "disgusted" by the "America Nandrolone Recreational Use the Beautiful" ad, and the majority didn't like it. But a voter's approval of an ad is not necessarily a measure of its success, the Ad Rating Project's results show.